iRestore's Skincare Launch
How iRestore drove 600K+ views and a 7.52x ROAS for their LED Face Mask launch using AI-powered creator discovery.
7.52x
ROAS
600K+
Views
45%
Lower CAC
200+
Creators
01
The Challenge
iRestore was preparing to launch their new LED Face Mask into an increasingly crowded skincare market. They needed to break through the noise with authentic creator content that resonated with their target demographic: women aged 25–45 interested in at-home skincare treatments.
Their previous approach relied on broad influencer platforms that returned generic beauty creators. They needed micro-influencers who were already talking about LED therapy, skincare devices, and anti-aging technology — but finding them manually was taking weeks per campaign.
With a tight launch timeline and a limited marketing budget, iRestore needed a way to find highly relevant creators at scale without the overhead of a traditional agency.
02
The Solution
Using Creator Lookup’s AI-powered semantic search, iRestore’s marketing team searched for creators using natural-language queries like “LED skincare device reviewers on Instagram” and “anti-aging routine TikTokers with 10K–100K followers.”
Within hours, the platform surfaced over 200 micro-influencers whose content and audience demographics were a near-perfect match. The team used Creator Lookup’s verified contact data to begin outreach immediately — no guessing, no bounced emails.
Key Advantages
- ✓AI semantic search found 200+ niche creators in hours
- ✓Verified email addresses enabled instant outreach
- ✓Audience demographic filters ensured brand-safe partnerships
- ✓Bio-level search identified creators already discussing LED skincare
“Creator Lookup completely changed how we approach product launches. Instead of spending weeks finding creators, we had a full roster of perfectly aligned micro-influencers in a single afternoon.
Timeline
From search to results
Day 1
Searched and identified 200+ micro-influencers using AI-powered discovery
Day 2–3
Outreach sent to creators using verified contact information
Week 1
85 creators confirmed and briefed on the campaign
Week 2–4
Content went live across Instagram and TikTok, driving 600K+ views
03
The Results
The campaign exceeded all expectations. Creator content felt authentic because the influencers genuinely used and believed in LED skincare technology. The precision targeting meant every dollar went to creators whose audiences were ready to convert.
Within the first 30 days of launch, iRestore’s LED Face Mask became their fastest-selling new product — and creator content continued driving organic traffic months after the initial campaign ended.
7.52x
Return on Ad Spend
600K+
Total Video Views
45%
Lower CAC vs. Paid Ads
3.2%
Average Engagement Rate
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